LOGOSavvy : Developing a Name and Identity for Brand Success

Rockport Publishers, the noted international design publisher, has extended its call for entries to 9 January 2006 for an upcoming publication featuring the development stories behind some of the world's most intriguing brands.

Logo Savvy: Developing a Name & Identity for Brand Success will focus on the process behind the development of some of the best names and identities contributed by a list of top-notch international design firms.

Rockport will be collaborating with the Vancouver-based international branding-developme nt company, WOW Branding, in the production of this book.